Dear Saatchi ZA.
Please see below my campaign for Monday, following your tweet.
Starbucks recently ran a campaign called “Mondays Can Be Great”, which, as it was created by an international agency I decided could only be matched and not topped unfortunately and unacceptably! Instead I decided to create an idea that made people see Mondays in a different light instead.
With the time scale I set myself (four weeks from tweet) and the resources I had, I decided to create:
A full print campaign
The logo I came up with, which links with the first advert, is a play on the idea that a Monday is a new beginning,, and all new beginnings begin with “Once Upon A Time”, and a big fancy letter in a box:
I agree that the copy could do with a bit of improvement, but deadlines are deadlines!
The next one was originally intended…
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